Newcastle’s has received an economic boost from the Aon 7s tournament, the city event saw a packed April with industry data showing that the accommodations sector returned to its normal pre-Covid occupancy level.
According to the Australian Accommodation Monitor Reports” The demand for accommodation in Newcastle during the first fortnight in April saw occupancy levels sitting between 80-90% most days. The average daily rate for rooms increased by $52 per night, resulting in a 29% uplift in room revenue compared to the same period in 2019.”
The series of events that happened in Newcastle led to this boos tin tourism, with the World surf League spearheading the boost along with SailFest Newcastle Regatta, Newcastle Seafood Festival, Newcastle Food Month, AoN Women’s University Rugby 7s and NewRun Newcastle Festival of Running.
“Pre-COVID, our city’s hotels, once filled mid-week with corporate business travelers, saw their occupancy levels sitting at 80-90% again most days, thanks to the WSL Newcastle Cup and the City’s bumper April events calendar.”
“With a fresh injection of new hotel supply, the City’s ability to pitch for major events will only boost its appeal as a host city and position Newcastle ahead of other destinations,” Cr Nelmes said.
“We are in the early stages of rolling out Newcastle’s newly adopted Destination Management Plan, designed to reposition the city as a premier tourism destination with a strong focus on events, natural assets and cultural heritage, with a raft of initiatives and projects designed to grow our visitor economy and increase visitor spend.”
Sports have been a big part f how post Covid-19 situations have been getting a glimpse of some normality. With the Tokyo Olympics nearing kick off, it wont be long until we see sporting event back to normal. Dubai 7s and Hong Kong 7s have made their intentions known that they will push through with their events this year.