Emirates have already had a strong relationship with rugby sevens for many years. But they have taken their bond with the sport to new heights with the unveiling of their aircraft dedicated to the 50th staffing of the Dubai Rugby Sevens in the HSBC World Rugby Sevens Series.
The brand new livery series is a continued symbol of the airline’s commitment to the sport and in particular the Emirates Dubai Sevens. The aircraft features multiple male and female players on a red backdrop. As a celebration for the unveiling Emirates called on two of their cabin crew teams to undergo a series of training drills.
— Dubai Rugby Sevens (@Dubai7s) July 21, 2019
The Flying Muppets and EK Firebirds ran drills and scrums around the aircraft as it was pushed off the Emirates hangar. The first flight of the plane was to Glasgow on the 20th July, and the aircraft is scheduled to fly to rugby-loving countries over the next few months.
Speaking at the unveiling; President of Emirates Group Services, Gary Chapman said: “This livery is one of the many ways we are celebrating the milestone 50th anniversary of the Emirates Airline Rugby Sevens. For the rest of the year, it will fly across the world, inspiring both new and diehard rugby fans everywhere to share in the excitement.
“With three days of exhilarating rugby action, fantastic family activities and incredible entertainment from pop icon Kylie Minogue, it’s going to be the perfect celebration of Dubai’s favourite sporting event.”
The event is the longest-running sports event in the Middle East, and the 2020 edition between the 5th and 7th December is likely to be attended by over 100,000 fans from across the globe.
The airline’s connection to the sport goes back to 1987 when Emirates became the sponsors for the Dubai event. Their relationship with the game has been vital in engaging customers and fans of the sport. And that relationship looks set to continue this year, as Emirates will be the official worldwide partner of the Rugby World Cup in Japan.
Main photo: Emirates