Rugby player turned DJ to headline Bournemouth Sevens extravaganza

By Alex Dudley

James Haskell may be known by many for his exploits for England, but he has been embarking on a new career since retiring. In May’s Bank Holiday weekend rugby sevens event he will be making his big stage debut – as a DJ.

The event, which takes place in Bournemouth over the weekend of May the 24th-26, has become one of the world’s biggest joint music and sports occasions. It was first introduced in 2008, and since then it has become a mainstay in the English calendar.

Last year more than 300,000 people from around the world attended, with the Jamaican and Fiji Sevens teams even competing in fixtures over the weekend. It was a spectacle to behold when reigning Olympic champions Fiji took on a team of members of the British Army.

It has been called the sporting Glastonbury and has attracted an audience which is a mix of sports fans and festival goers over the past 11 years.

Haskell will be a name that most attending will be familiar with after he had a stellar international career with England, while also appearing on various tours for the British and Irish Lions. However, since his retirement he has ventured into accomplishing another lifelong ambition; becoming a well-known DJ.

He trained for a whole year at the SubBass Academy of Electronic Music and has since gone on to play at a few smaller festivals. Speaking of his love of music to the Bournemouth Echo, he said: “I am really into my house music and have always used it as a tool to prepare for games.”

“I love going to music festivals and always wanted to be able to mix good tunes. I am also a bit of an attention seeker, so the idea of controlling a room with awesome tunes that make you want to dance and feel a million dollars is a big draw. To be able to combine two of my loves at the Bournemouth Sevens tournament will be a special weekend for me personally.”

For tickets for the weekend of music and sport visit their official website at

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